![]() ![]() Watch 'I'm Game': Sky Sports' Rainbow Laces show. ![]() This year's activation, which begins on Thursday and runs through to December 13, is again backed by a host of major governing bodies and organisations from across British sport. Since the campaign's conception, the LGBT+ equality charity Stonewall has sent out close to one million pairs of Rainbow Laces which are available to buy online. The new designs are part of a relaunch for 2020 as the initiative puts an emphasis on the importance of allyship and inclusive communities, with the continuing objective to make sport everyone's game. The award-winning Rainbow Laces campaign, which is backed by Sky Sports as a member of TeamPride, is returning for its annual activation raising awareness around LGBT+ inclusion in sport.Īs well as the original rainbow design which was first launched back in 2013, supporters of the campaign will now be able to lace up to celebrate specific identities under the LGBT+ umbrella, including the lesbian, bi, pan, ace, trans and non-binary flags.
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